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Almost all golf facilities face these challenges

  • Ensuring that your avid golfers are happy
  • Meeting revenue and margin targets
  • Keeping your golfers, and their wallets, on site
  • Finding, paying and retaining quality staff
  • Providing new amenities on a budget
 
Despite being a much sought after and multi-billion dollar part of the game, custom club fitting is a frequently an afterthought.  It’s usually left to fitting specialists and retailers or vendor demo days, but done correctly, it can be quickly make become a key amenity and profit center for you.  SwingFitAI is an easy, fast and economical way to set your custom club fitting apart from the competition!

What is SwingFitAI?

SwingFitAI is a patented system developed after years of research that supercharges your existing fitting capabilities.  It doesn’t replace your fitter, launch monitor or fitting matrix – it makes them much much better. It does this by capturing the dynamic swing data of each individual golfer then feeding into our AI Powered Fitting Algorithm that generates recommended heads and shafts for that golfer to test on your launch monitor from whatever matrix you have on site. 

This is far superior to using a launch monitor alone as launch monitors are only able to capture club head at, and right before impact and the ball flight after contact.  They are blind to the actual movements in the swing.  Additionally, the algorithm compiles learnings from thousands of golfers and the club & shaft database knows detailed profiles of the various components.  Their combined memory is far greater than any person can have.  

Your Fitter & Golfers
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Your fitters simply use SwingFitAI as a tool to provide better fittings to your golfers. The golfers are still your customers and there isn't an outside company operating in your facility.
Your Fitting Matrix
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SwingFitAI is easily customizable to match whatever matrix you have on site - whether it's a fitting cart or two, or an extensive set of aftermarket components. Settings are updated so that only the heads and shafts you have are recommended. If you've been considering jumping into a more custom offering, we can help!
Motion Capture
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Collecting body and club data from each golfers swing is needed to unlock better fittings. SwingFitAI is currently compatible with the GEARS and 4DMotion systems. More are on the way! If you don't have one of these, we can help you obtain one for a far lower cost than you might think. These systems can also be used to improve your lessons!
Your Launch Monitor
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Launch monitors are used to test and validate the recommendations. You can use whatever one you currently have.
Dynamic Swing Data
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Traditional fittings overlook the dynamic nature of each golfer’s swing. SwingFitAI uses motion capture to collect detailed body and club data unique to every swing—where the most valuable fitting insights lie. With over 30,000 data points per swing, AI is essential to analyze the motion and deliver personalized recommendations.
Club & Shaft Database
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An extensive and detailed database of top club heads and shafts is leveraged by the algorithm to generate recommendations for each individual golfer. This database is compiled by SwingFitAI as a single, nonbiased and consistent source of performance attributes of the various components. While the database is large, recommendations are limited to the fitting matrix you have on hand to ensure golfers can test what is recommended.
Optional Club Fulfillment
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How you fulfill club orders from your fittings is entirely up to you. If the recommended club is available through your vendors, you can order it directly. For higher-end aftermarket options, you can source components yourself and assemble them or have SwingFitAI handle the build. There are no commitments—each order is your call.

Why are SwingFitAI Fittings Better?

There are two main issues with traditional fittings, even the best that use only launch monitors.

1) They do not consider the dynamic movements in a golfer’s unique swing. Launch monitors are amazing tools, but they only record ball flight and some club data at impact; missing everything that happens in the backswing, transition and downswing. 

2) The fitter is on their own to select which components each golfer gets to test during the fitting.  There is only so much time and only so many quality swings each golfer can take  in a fitting meaning that the options that can be tested are limited – despite there being hundreds if not thousands of combinations available. 

This translates into the fact that most golfers never get to test the best combination of head and shaft for them.
Fitting Cart Fitting
SwingFitAI
Ball Flight Data
Club Head at Impact Data
Full Swing Body Data
Full Swing Club Data
Shaft and Club Database
Help for Fitter to Select Test Components
AI Powered Recommendation Engine
Unique Offering

What Our Clients Are Saying

Don't just take our word for it! Hear from golf facilities that have transformed their club fitting process with SwingFitAI.

Shaun W., Coach & Founder

Athletic Motion Golf

“We had been using our 3D Motion Capture system for instruction for years, but never touched fitting with it.  Now we can and it’s unlocked a whole new service for our golfers.”

Matt M., Coach & Owner

Blue Grass Golf Academy

“The AI-powered recommendations keep our golfers engaged and gives them confidence. We did 6 months of sales in our first month!

I can’t imagine our facility without it! “

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Mike G., Coach & Founder

Athletic Motion Golf

“This is the future of custom club fitting.” 

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SwingFitAI powers better club fittings. Capturing full swing body and club data with motion capture and AI to analyze and recommend the top option, SwingFitAI not only improves the ball flight on the good shots you hit, it helps you hit more of them.  

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